Is SEO The Right Way To Generate Leads For Your Business?


To put it simply, the answer is yes. There’s a reason SEO is known for being one of the most effective digital marketing strategies out there. The way we find trade services has shifted dramatically over the past decade, with flyers stuck to your windshields and word of mouth recommendations no longer cutting the mustard when it comes to growing your trade business. With people jumping online to look for goods and services, SEO has become a vital way to generate leads for your business. We’re not all computer whizzes though, so where do you turn when SEO agencies are a dime a dozen or you’ve been burnt very badly by dodgy operators in the past?

At Vastly, we do things a little differently. We like to say we’re the Robin Hoods of SEO—we take the knowledge of our qualified SEO professionals and make it something everyone can understand. To know that your SEO strategies are working you have to be able to understand what we do and how it benefits you. So we’ve rounded up some secrets of our trade so your trade business doesn’t get lost in the fray.

Lex Stanley, our Founder and resident SEO expert, was recently a guest on a podcast for Upscale Business Coaching (a tradie coaching business) about the ins-and-outs of SEO. You can listen to it here.

SEO for Tradies: Where Do I Begin?

Reputable and transparent SEO agencies are hard to come by, and it’s tricky to know if you’re flushing your money down the toilet when the you receive a report at the end of the month that’s just a load of keywords. That’s why it’s important to begin by learning about what to expect from your agency as well as what questions you should be asking.

Find an Agency You Can Trust

First, let’s discuss some SEO agency red flags that should have you running the other way.

Red Flag 1: Being told you won’t see results for 6 months

Being told that it will take six months before you see any results: while you’re unlikely to see a drastic increase in traffic, conversion, or customers until you’ve broken into Google’s top ten, by month two of an agency on the job, you should be noticing a clear improvement in your ranking.

Red Flag 2: An agency that makes a million promises

The only promise an agency should make is that they’ll do the work, setting realistic expectations for your company’s goals and resources.

Red Flag 3: Your agency is secretive about what they do

SEO is not some secret code waiting to be cracked—but to do it well takes time, expertise and strategy. An agency should keep you fully informed, that way you know just how hard they’re working to make sure your business succeeds.

Red Flag 4: Agencies that are too big

You don’t want to be just another number to a salesman. The team at Vastly are marketing pros who’ve started their own businesses and know what it’s like to work to create something from the ground up. Using a smaller agency can help you to forge a long-lasting relationship with people who care to help see your vision to fruition.

Getting Your Trade, Construction or Service Business On the Map

Search engine optimisation is exactly that: a method of optimising your website so it ranks highly on Google. This doesn’t mean your company will be the most optimised website in the world—but it does mean that you can be the most optimised in your little slice of the action. When it comes to your local competitors, you’ll be getting a leg up on your direct competition relative to what you can offer.

Working On and Off the Page

The foundation of an SEO expert’s job lies in optimising both your on-page SEO and off-page SEO.

On-page SEO refers to everything you have the capacity to change on your website, including the content, your site’s security certificate, the speed of your website, and the way it’s tagged.

Off-page SEO, on the other hand, is a set of strategies outside of your website to improve your SEO, using methods such as your Google Business profile, backlinking, and local citations, which essentially vouch for your website’s quality and further validate your position on Google.

It’s a constant cycle of trying to keep track of Google’s ever-changing algorithm, ensuring that the keywords and meta data on your site reflect not only what the users are searching for, but who you want to find you!

The very basics of SEO rely on your website having:

  • Multiple pages to reflect each of the services you offer
  • Keywords to appear prominently in your meta title and description (the information that appears when searching for your business on Google)
  • A single H1 heading on your page which includes your primary keyword
  • Keywords peppered naturally throughout the page
  • Local keywords that are specific to you
  • Regular blog content using Google search suggestions as inspiration and which use real experience and expertise to lead what you publish

If you’re a new start-up without the funds to hire SEO specialists, you can implement some of these strategies yourself to get your business off the ground. Then, when your trade business is looking to expand its reach, an agency like Vastly can help you with the services to find a whole new clientele, with expert advice available just a click away.

Spending Money to Generate Leads

The price you pay for SEO and Google Ads will determine how quickly you get to where you want to be. By using a combination of Google Ads and SEO solutions, you invest in long term strategies that can help you to grow organically. Once you begin to generate leads, you can work on ensuring that your number one spot is maintained. A comfortable cash flow helps to continue investing in your company’s success, allowing you to keep up the fight for top spot.

Ask the Tough Questions: Is This Working?

Now that you’re equipped with some knowledge of SEO for tradies and aware of what to expect when trying to improve your Google ranking, you can have a frank discussion about where your money is going. Ask that the expenditure be justified if you’re finding the results aren’t to your satisfaction, and test your agency on their knowledge so you can be sure they’re not just out for another sale.

At Vastly, we report on results and let you know what we’ve done to get you there. SEO is a constant process, and though it’s doable for everyone, agencies like Vastly want to see you succeed the right way, and we have the methods to make that happen. To get started simply call us or contact us online to see if we’re the right fit for you.