Google Business Profile Categories (2024)

    • The best practice is to choose the most relevant category as your primary and to add 2-3 more additional categories that also describe your business but no more than 5-6 categories in total.
    • The maximum number of categories you can have for you GBP listing is 10.
    • It is also a good practice to add/remove additional categories and monitor how you ranking and leads are changing.
    • Google is adding/removing categories every month so you should keep a close look for new categories that describe you business better. For example if you are an Italian restaurant, choose Italian restaurant as your primary category, not just restaurant.
    • After the name of your business, the primary category is the most important factor for better ranking in Google Local Search.